Client Relationship EXPO

14th octobre 2016

Demtech Team members attended IFAES Client Relationship EXPO in Madrid. The event took place in Madrid’s renowned Santiago Bernabéu Stadium. The expo promoted the 5 elements that are necessary in order to transform the customer experience in the digital era: Metal (forging Customer Relationship through technological innovations), Earth (working with the customer’s data to provide a WOW experience), water (refreshing both the relationship with customers and employees to improve their engagement, as well as the company’s), wood (building a customer centric culture to improve quality in the most difficult phases of the customer’s journey) and fire (feeding the flame of the customer’s relationship through an onmichannel  experience). The event counted with more than 60 speakers and participating enterprises, as well as two conference rooms which explored a variety of thirty current topics about customer relationship.