Announcing Demtech´s Outstanding Spin-off: Viachannel

26th February 2002

Viachannel came to life in 2002. It is a mobile marketing platform with interactive services. Strategically, it functions via all the existing mobile channels such as SMS push, MMS and IVR. It´s key focus? Providing technological and promotional design support to both brands and agencies. With a state of the art Mobile Marketing platform Viachannel offered advertisement and interactive services through all the existing mobile channels such as SMS push, MMS and IVR. Success stories: DT (magazine) Monthly SMS push to customers in order to inform them that the new magazine is available in kiosks. Prizes available for those who reply. The message is a powerful brand awareness. Sodexho Pass (restaurant checks) Loyalty action offering discount to registered customers on different shops. Objective: drive more customers to use the web services.